Website: http://www.reid-n-taylor.com
About Reid & Taylor
Reid & Taylor has been styling the world's elite for over 170 years. Reid & Taylor was launched by SKNL in India in 1998 and is a leading brand in the worsted suiting segment with sales turnover of Rs. 2200 Million and a market share of 18 %. The brand is growing at a rapid rate of 25% p.a. It is endorsed by Amitabh Bachchan, India's most well-recognised and admired film icon.
Problem Statement
Reid & Taylor is a fast growing brand and hence both customer acquisition and customer attrition are at a high rate. It is interesting to note that just 5% reduction in customer attrition can increase profits by 25% to 80%. The Client wanted to reduce customer attrition and build a solid Customer Relationship Management platform to connect with customers and ensure customer engagement with the brand.
UNIT Solution
As Loyalty and CRM experts Unit Marketing Solutions presented the client with UNIT Loyalty systems as a trump card that can ensure customer loyalty and increase customer engagement using real time data collection systems, best data analytics and live reporting mechanisms.
The UNIT Loyalty system being deployed at their franchise stores also ensured that the existing billing systems are not disturbed and all data collected is converted into marketing information and made available at the click of a mouse.
