Website: http://www.pepejeans.com/
About Pepe Jeans:
Pepe Jeans was launched in India in 1989. The brand is currently the leading player in the premium jeans and casual wear segment, enjoying a market share of more than 25 percent. It is an internationally acclaimed brand and its exemplary marketing practices have always impressed customers and competitors alike.
Problem Statement
The Pepe Jeans franchise store in India wanted to start a loyalty program that like its brand image would symbolize innovation and excellent customer relationship management (CRM). The Client wanted to have a loyalty program that would eliminate the manual operations and use technology to provide fully automated loyalty systems that connect with the customer instantly.
UNIT Solution
Unit Marketing Solutions appreciated the requirement and provided with a highly flexible and extendable loyalty solution main features of which are-
- SMS based customer enrollment
- Card-less transactions
- Mobile Couponing
- Campaigns Management Module
- Instant SMS to customers on every transaction
