About Mantra Dining Bar
Mantra Dining Bar is a brand of the prestigious UTSAV Group that owns and manages a chain of restaurants across Mumbai. Mantra Dining Bar is a premium restaurant located at a prime location in Hiranandani Gardens, Powai. It has a highly loyal customer base that has appreciated the complete dining experience that Mantra provides.
Problem Statement
Mantra Dining Bar has loyal customer base that has demonstrated its affinity to the brand. The Client wanted to launch a customer loyalty program that focused more on customer rewards. Their target was to provide instant customer benefits and also have a CRM platform where they can know the customer profile and customer purchasing patterns.
UNIT Solution
UNIT Marketing Solutions keeping in mind the Clients requirement and the target base, conceptualized and implemented a CRM Solution that includes
- Personalized Welcome Kit
- Personalized Member Communications
- A flat 10% off on the final bill
- Card less transactions
- Special members only Relationship Events
