About Magic Woman
Magic Woman specializes as Mumbai’s biggest and uniquely designed Silver Art Jewellery Store, it houses over 60000 designs. Magic Woman’s continued emphasis on Nickel-free jewellery is its USP. Reasonably priced quality designs have ensured increasing presence of Magic Woman’s products in the international market as well.
Problem Statement
Magic Woman has a strong product as its offering and its strong product coupled with proper customer focused practices have been a benchmark for most of its competitors. Magic Woman wanted to remain at the top in the race for quality and customer oriented products and services and therefore they decided to launch a Magic Woman Privilege Club to ensure increased customer satisfaction and thereby Customer Loyalty.
UNIT Solution
Magic Woman’s leadership position in the market made it compelling for us to design and implement a complete Loyalty/CRM system that would be exemplary for all the others in the market. Keeping this is mind Unit Marketing Solutions offered them the following feature rich Loyalty/CRM system.
- SMS based registration with option for full customer profile data collection
- Real time MIS reporting
- Instant SMS to customers on every transaction
- Special Campaign Management Module
- Mobile Couponing
- Advanced Data Analytics
- Card-less transactions
