About Bawree:
Bawree was launched in 1993 and since then it has been a well known fashion apparel store amongst shoppers and fashion industry alike. Bawree has been a part of a number of fashion exhibitions worldwide including U.K., Dubai and U.S.A. In Mumbai it had received great appreciation and sales at Marwad, Glitter and Vivah exhibits.
Problem Statement
Bawree has a huge customer base and its outlets experience heavy customer footfall all year round. Bawree had already put in place a direct marketing process where primary customer database was maintained and regular communications were sent to customers. Bawree now wanted to start a full-fledged loyalty program that would stand for more customer engagement and customer satisfaction.
UNIT Solution
Considering the change in direct marketing process from the existing manually operated system to a full automated loyalty system Unit Marketing Solutions suggested the following feature rich CRM solution
- Automatic customer enrollment of all the customers in database
- Card-less transactions
- SMS based customer enrollment
- Real time Earn – Redeem transactions
- SMS based balance enquiry
- Personalized communications for members
- Personalized offers on special occasions like Birthdays, Anniversaries etc.
- Advanced Data Analytics
