A group of entrepreneurs who call themselves 'Corporate Evangelists', are talented youngsters from IIT who are bending the archaic rules of business to meet society's needs profitably.
They are a group with a philanthropic zeal who have quit lucrative jobs to start India's first local loyalty based program christened Mumbai Community Card. It is on the model of inclusive growth-the solution to India's most pressing problems. The pilot of the project is happening in POWAI.
They have already tied up with a dozen merchants in Powai. They are looking forward to support of Powaiites to raise awareness about this program. Shivani Patel, a member of the team told PP, With this card we endeavour to make donations to NGO's as simple as shopping for ourselves. Customer's incur no out-of-pocket expense and yet can help the underprivileged effortlessly. At the same time local merchants who have suffered a blow because of mushrooming malls benefit with this card. More importantly, money remains within a geographic community! This model worked wonders against Walmart's dominance in Boston and now this IITian endeavour has brought it to India.
They are creating a system that works at the grassroots level to shift consumer rupee towards products and services that support the social, economic and ecological health of local communities. In the first year of their operations we along with our supporting merchants will donate close to Rs. 12 lakhs to CRY. To know more on this visit www.mumbaicommunitycard.org
