Indian retail industry has been slowly transforming itself from an unorganized sector to an organized one. The urban retail landscape in the recent years has been a witness to mushrooming malls and giant shopping complexes. The malls now represent a place for shopping, entertainment and family outings on weekends. However malls are plagued with a variety of problems
Problems faced by malls
- High real estate and other investment costs
- High operating costs
- Window shopping
- Decreasing profit margins
- Absence of customer database
- Competition from other malls
It has therefore become imperative for malls to find out a appropriate point of differentiation from other malls and attract customers repeatedly.
The Key
The answer to the problems lies in effective use of technology to drive business and harness the growing consumer spending power. How can this be possible?
- Using real time data collection processes and modern analytical models to study consumer behaviour
- Leveraging customer data insights for customer segmentation
- Offering product design specific to segments
- Creating customer value using proper strategies & offer timings resulting in incremental sales
- Utilizing customer insight to drive strategies for the right customer at the right time
- Feedback loop to integrate customer suggestions
MALL Card
Mall Card can help you create a point of differentiation against other mushrooming malls and get customers to your mall every time they think of shopping. Our expertise and superior technology makes sure that the program is implemented in minimum time and with minimum day to day operations for all your stores. Know More
MALL Gift Card
UNIT grift card is our innovative solution that lets you start gift cards at your mall in a snap! Yes, it’s that simple. Know More
MALL Value Card
If you want to ensure customer retention and bind a customer to your store, give them more value. We have got the perfect solution that lets you do that without any hassles. Know More
Digital Signage
Show ads of brands in your mall and outside, engage customers through interactive and entertaining visual content and make money doing all this. Only through our digital signage solutions for your mall.
